Advertising opportunities

The CRA’s website was designed with both CRA members and the industry in mind. This one-stop shop provides 24/7 access to all of the resources and information the CRA has to offer including news and information, resources for legal help and training, an online store, useful links and a member login area. Don’t miss out on the chance to reach your audience through banner ads, a listing in our online Buyer’s Guide and other web advertising opportunities. 

 

OUR DEMOGRAPHICS

• Restaurant operators (including owners, managers, chefs and CEOs)
• Franchisees
• Independent and multi-unit chain operators
• Vendors and product suppliers

 

AUDIENCE EXPENDITURE STATISTICS

Operators by Sales: Large + Small Chains

$1–$39.9 million: 41%   |   $40–$79.9 million: 17%   |   $80–$199 million: 14%
$200–$399 million: 17%   |   $400–$499 million: 7%

Operators by Sales: Independent

$1–$749,000: 6%   |   $750,000–$2.9 million: 25%   |   $3–$6.9 million: 8%
$7–$12.9 million: 2%   |   $13–$18 million: 3%

 

---

 

Ways to Advertise With Us

The Source

The CRA’s most widely-distributed publication, The Source, is sent to our extensive email database of approximately 13,000 subscribers from the restaurant industry on a weekly basis. 

 

A. BANNER AD
NON-MEMBER $600 / MEMBER $300

This is an image with text (up to 40 words). The ad includes a single link to the advertiser’s website, social media, form, or event page.

• IMAGE SIZE: Submit artwork at 500px wide X 400px tall
  (final run size 250px wide X 200px tall)
• HEADLINE COPY: 2 lines MAX (10 words MAX)
• MAIN COPY: 40 words

 

B. GRAPHIC BANNER
NON-MEMBER $300 / MEMBER $150

This is an image only ad. The ad includes a single link to the advertiser’s website, social media, form, or event page.

• IMAGE SIZE: Submit artwork at 1,280px wide X 280px tall
  (final run size 600px wide X 130px tall)

 

C. SQUARE AD
NON-MEMBER $500 / MEMBER $250

This is an image promoting a brand or event, with a single sentence tagline below. The ad includes a single link to the advertiser’s website, social media, form, or event page.

• IMAGE SIZE: Submit artwork at 400px wide X 360px tall
  (final run size 200px wide X 180px tall)
• HEADLINE COPY: 5 words MAX
• MAIN COPY: 1 sentence (15 words MAX)

 

D. TEXT AD
NON-MEMBER $300 / MEMBER $150

This is a text-only ad spot. It’s great for sharing educational resources such as white papers, blog posts, one-pagers, and more.

• HEADLINE COPY: 10 words MAX
• MAIN COPY: 45 words

 

E. MEMBER SPOTLIGHT
MEMBER $300

Enhance your visibility by sharing your expertise in a 250-700 word article. Choose a relevant topic, complete our questionnaire, and submit it. Then, we’ll help polish and edit your piece. Provide real value and position yourself as a thought leader in the industry.

• HEADLINE COPY: 15 words MAX
• MAIN COPY: 250–700 words

 

 

---

 

THE CRA WEBSITE

Our main website sees an average duration session of 1.5 minutes. All of CRA’s eblasts, newsletters and digital ads drive traffic to the site.

A. HOME PAGE COMPANY LOGO BANNER

ALLIED MEMBER BENEFIT (ENHANCED +)

This is a logo only, to run as part of a carousel of new allied members on the home page. Should include a link to allied member’s website or partner page on calrest.org. Will run one month post join.

• IMAGE SIZE**: Submit artwork at high resolution (final run size 400px max width X 400px max height, please submit as an .eps, .png or .jpg

 

Download our Media Kit PDF for full details of our advertising guidelines.

 

Submit all content to advertising@calrest.org. We are unable to accept PDFs for advertisement. For more information, email us or call 1.800.765.4842

 

All ad sales are final. Schedules may be altered as available, but payments cannot be refunded.