February 28, 2013
Le Cordon Bleu to serve as gold sponsor of CRAEF's California ProStart Cup
(SACRAMENTO, Feb. 28, 2013) – Le Cordon Bleu will serve as a gold sponsor for the 2012 California ProStart Cup presented by the California Restaurant Association Educational Foundation (CRAEF). The state competition will be held March 17-18 at the Pasadena Convention Center.
“We’ve looked to Le Cordon Bleu’s leadership and expertise for many years as the gold standard in culinary education,” CRAEF Executive Director Alycia Harshfield said. “Having the support of its chefs and administration translates to outstanding opportunities for California’s ProStart students, who dream of the chance to pursue their passion and study the culinary industry beyond high school.”
The competition is divided into two distinct events. Culinary students will prepare a three-course meal using two butane burners, while management students will develop and present a business proposal for a new restaurant concept, including a supporting menu, a marketing plan and a detailed design.
Esteemed Le Cordon Bleu chefs Ferdinand Metz, Ed Leonard, Jeffrey Coker, Randy Torres, Norma Salazar and Bill Hunt will serve on the panel of judges at the competition.
“As ardent proponents of higher learning, we’re proud to support CRAEF and the ProStart Cup,” Le Cordon Bleu President Joe Hardiman said. “We are continuously inspired at the level of performance coming out of ProStart classrooms, and look forward to welcoming the students among our ranks in years to come.”
The winning team will be sponsored to compete in the 2013 National ProStart Invitational April 19-21 in Baltimore, Maryland. First-, second- and third-place teams also will qualify for scholarships to various culinary and hospitality post-secondary programs, including Le Cordon Bleu.
About the California Restaurant Association Educational Foundation: CRAEF has awarded more than $1 million in scholarships and grants since its inception in 1981. CRAEF works to enhance education and training programs within the hospitality industry. ProStart is a two-year program designed to prepare high school juniors and seniors for exciting careers in foodservice.
About Le Cordon Bleu.: Le Cordon Bleu is a world renowned network of educational institutions dedicated to providing the highest level of culinary and hospitality instruction through world-class programs. Le Cordon Bleu continues to evolve by combining innovation and creativity with tradition through the establishment of Bachelor’s and Master’s degrees in business that focus on the demands of a growing international hospitality industry. For more information, go online at www.chefs.edu.